Senior Director, Marketing

Company: MongoDB
Location: Austin
Posted on: January 21, 2025

Job Description:

MongoDB's mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available in more than 115 regions across AWS, Google Cloud, and Microsoft Azure. Atlas allows customers to build and run applications anywhere-on premises, or across cloud providers. With offices worldwide and over 175,000 new developers signing up to use MongoDB every month, it's no wonder that leading organizations, like Samsung and Toyota, trust MongoDB to build next-generation, AI-powered applications.
The Senior Director of Account-Based Marketing (ABM) will spearhead a strategic, results-oriented ABM function to drive significant growth within MongoDB's most critical accounts. This role will lead a highly skilled team of marketers and collaborate cross-functionally to develop tailored marketing strategies, programs, and initiatives aligned with company goals and sales priorities. The Senior Director will set the vision and strategy for ABM, own the success of the program, and ensure alignment with the company's growth and market expansion objectives.
The successful candidate will bring deep expertise in account-based marketing, leadership skills, and enthusiasm to implement data-driven, scalable, and innovative ABM strategies. This role reports directly to the VP of Revenue Marketing, Americas within MongoDB's Marketing organization.
Key Responsibilities
Strategic Leadership

• 
  
• Develop and implement a comprehensive ABM strategy for MongoDB's top accounts to deliver account growth, accelerate sales opportunities, and contribute meaningfully to revenue targets
  
• Sponsor and oversee innovative, cross-functional programs that enhance account alignment across marketing, sales, and customer success teams
  
• Set the vision, goals, and success metrics for the ABM function, ensuring it aligns with both departmental and company-wide objectives
  
• Utilize advanced data analytics to identify growth opportunities within accounts, create impactful campaigns, and measure overall ROI on programs
  
  Operational Excellence
  
  • 
    
  • Own and manage a significant marketing budget; align spending with business goals and account needs
    
  • Establish clear performance metrics to assess the success of ABM initiatives and detail processes to drive efficiency, accountability, and scalability
    
  • Lead ABM planning initiatives, serving as the primary partner for cross-functional stakeholders to solve strategic and mission-critical business challenges
    
  • Leverage CRM, marketing automation platforms, and data management tools (e.g., Salesforce, Eloqua, 6sense, and Tableau) to track and measure ABM success
    
    Team Leadership and Development
    
    • 
      
    • Recruit, coach, and manage a high-performing team of ABM marketers, enabling them to execute at the highest level and achieve substantial business impact
      
    • Mentor and develop leaders within the ABM team to foster strategic thinking, innovation, and collaboration
      
    • Build a strong hiring plan and headcount forecast that prioritizes the right skill sets and team composition to achieve objectives
      
    • Sponsor and promote learning opportunities within the team, cultivating a growth-oriented and innovative culture
      
      Cross-Functional Collaboration
      
      • 
        
      • Partner closely with Sales, Demand Generation, Partner Marketing, Field Marketing, and Customer Marketing to ensure seamless alignment across accounts and shared goals
        
      • Serve as a trusted advisor to sales leaders and account executives, providing marketing leadership that drives deal acceleration and account penetration
        
      • Advocate for the ABM program within the organization by presenting program results, business cases, and strategies to senior leadership and other stakeholders
        
        Thought Leadership and Innovation
        
        • 
          
        • Drive forward-thinking, innovative marketing initiatives by challenging conventional approaches and introducing scalable methodologies
          
        • Promote the application of new tools, frameworks, and channels that can further optimize execution and deepen customer engagement
          
          Qualifications
          
          • 
            
          • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
            
          • A minimum of 10+ years of field marketing or account management experience within a B2B software, technology, or SaaS company. Sales experience a plus
            
          • At least 5+ years of people and team management experience, with a proven ability to lead, coach, and develop high-performing teams
            
          • Deep functional expertise in Account-Based Marketing (ABM), Field Marketing, and Demand Generation practices
            
          • Demonstrated experience working with large, complex enterprise accounts across multiple verticals and proven success driving deal acceleration and account expansion
            
          • Strong collaboration and stakeholder management skills, with experience working closely with Sales and executive teams
            
          • Exceptional analytical skills and the ability to leverage data for strategic decision-making and program optimization
            
          • Experience with CRM and marketing automation tools (e.g., Salesforce, Eloqua, 6sense, Tableau) and proficiency in Microsoft Office Suite/Google Workspace tools
            
          • Exceptional written, verbal, and presentation skills, with the ability to communicate effectively at all organizational levels and with external stakeholders
            
          • B2B tech marketing or SaaS marketing experience is highly preferred
            
          • Adaptability and ability to thrive in a fast-paced, ambiguous, and evolving environment
            
            Position Expectations
            
            • 
              
            • Build and lead the AMER ABM Marketing team, ensuring a cohesive set of marketing plans across accounts to achieve business objectives
              
            • Guide the team to develop and execute robust, scalable ABM strategies tailored to each account, driving both immediate and long-term outcomes
              
            • Design and implement reliable reporting and tracking systems to evaluate the ROI of programs and iterate upon learnings to optimize results
              
            • Drive alignment across sales executives, xDR leaders, and marketing colleagues to ensure account success
              
            • Support MongoDB's flagship events, MongoDB.local, and other strategic events and initiatives
              
            • Advocate for core company values, building a culture of collaboration, transparency, and results
              
              Success Measures
              
              • 
                
              • Within 3 months:
                
                • 
                  
                • Begin recruiting and onboarding the AMER ABM Marketing team
                  
                • Develop relationships with cross-functional stakeholders (e.g., Sales, Field Marketing, Demand Generation)
                  
                • Familiarize yourself with ABM metrics and set initial benchmarks for program performance
                  
                  
                • Within 6 months:
                  
                  • 
                    
                  • Fully onboard and integrate AMER ABM Marketing team members
                    
                  • Define and implement account-specific marketing plans
                    
                  • Deliver recommendations for new programs and processes to drive growth opportunities
                    
                  • Establish yourself as a trusted partner among cross-functional teams and leadership
                    
                    
                  • Within 12 months:
                    
                    • 
                      
                    • Build and execute well-documented, scalable ABM programs that demonstrate clear ROI
                      
                    • Ensure seamless alignment across sales and marketing teams with visible program impact on account growth and deal acceleration
                      
                    • Drive innovations in ABM practices and effectively communicate results and strategies to senior leadership
                      
                      
                      To drive the personal growth and business impact of our employees, we're committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees' wellbeing and want to support them along every step of their professional and personal journeys., and help us make an impact on the world!
                      MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.
                      MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
                      Req ID: 4253029037MongoDB's base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB's total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates.MongoDB's base salary range for this role in the U.S. is:$132,000-$259,000 USD

Keywords: MongoDB, Austin , Senior Director, Marketing, Executive , Austin, Texas