Executive Director of Marketing and Brand Strategy

Company: University of Texas at Austin
Location: Austin
Posted on: January 26, 2025

Job Description:

Job Posting Title:Executive Director of Marketing and Brand Strategy----Hiring Department:Dell Medical School----Position Open To:All Applicants----Weekly Scheduled Hours:40----FLSA Status:Exempt----Earliest Start Date:Immediately----Position Duration:Expected to Continue----Location:UT MAIN CAMPUS----Job Details:General NotesThe Dell Medical School is looking for an Executive Director of Marketing and Brand Strategy.PurposeAs part of the Public Affairs team, the Executive Director of Brand and Marketing is the executive responsible for leading marketing and brand initiatives for academic medicine at the University of Texas at Austin, including Dell Medical School. The role will provide strategic and innovative direction for the organization's marketing and brand activities in a rapidly expanding practice, education and research environment. The Executive Director is also responsible for building and managing a team of highly capable professionals as well as responsibly managing the budget for these activities.Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the University's mission and objectives, ensuring a strong brand presence and achieving identified goals. Collaborate with senior leaders to integrate planned strategies with organizational initiatives and align work with organizational strategic plans.
• Measurement & Analysis: Establish systems to monitor and analyze key performance indicators and to measure progress toward key results and objectives, iteratively refining planning, prioritization and approach to ensure success in advancing enterprise goals. Conduct market research to identify trends and market needs. Utilize data-driven insights to inform marketing strategies and tactics.
• Brand Management: Oversee the organization's brand strategy, ensuring consistent messaging and visual identity across all platforms. Enhance brand equity and position the company as a trusted leader in healthcare and align activities with the University's overall brand strategy.
• Team Development & Direction: Build, manage and mentor a high-performing marketing and brand team. Foster a culture of creativity, collaboration, and continuous improvement.
• Digital Experience: Lead digital marketing initiatives, including web platforms, social media, content marketing and emerging technologies, to increase stakeholder engagement, drive patient acquisition and distribute expertise and content.
• Collaboration: Work closely with cross-functional teams, including practice, education, research and the University, to ensure cohesive messaging and execution of marketing initiatives.
• Other related duties as assigned.Required QualificationsBachelor's degree in marketing, communications or a related field and 10 years of professional experience, seven (7) of which must be in a senior managerial role. Demonstrated success in developing and executing strategic brand and marketing plans that align with organizational goals. Strong understanding of strategic marketing, brand management and promotion, digital experience and team development. Experience managing digital assets and building a digital experience to advance organizational priorities. Exceptional written and verbal communication skills, with the ability to develop sophisticated strategies and interact with senior leaders and experts. Experience managing a team of professionals, with demonstrated leadership ability and a track record of fostering a collaborative and supportive work environment. Demonstrated ability to thrive in a fast-paced environment, manage multiple priorities, and meet deadlines under pressure. Strong analytical skills and the ability to use data to drive decision-making. High level of integrity and professionalism, with a commitment to upholding the organization's values and reputation. Relevant education and experience may be substituted as appropriate.Preferred QualificationsA master's degree in marketing, communications, health care administration or a related field. Five (5) years of experience working in academic medicine, health care or a related field. Demonstrated success in the development and execution of highly effective brand and/or marketing strategies. Knowledge of health care marketing requirements and regulatory compliance needs. Experience managing digital experience and campaigns as well as driving new technology adoption. Demonstrated experience collaborating effectively with higher ed or health care administrators, deans, faculty and staff. Experience managing services across complex organizations with a focus on good client and customer service.Salary RangeOPENWorking Conditions
  • May work around standard office conditions.
  • Repetitive use of a keyboard at a workstation.
  • Occasional weekend, overtime and evening work to meet deadlines.Required Materials
    • Resume/CV
    • 3 work references with their contact information; at least one reference should be from a supervisor
    • Letter of interestImportantfor applicants who are NOT current university employees or contingent workers:You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure thatALLRequired Materials have been uploaded. Once your job application has been submitted, you cannot make changes.Important for Current university employees and contingent workers:As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questionspresented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.----Employment Eligibility:Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.----Retirement Plan Eligibility:The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. This position has the option to elect the Optional Retirement Program (ORP) instead of TRS, subject to the position being 40 hours per week and at least 135 days in length.----Background Checks:A criminal history background check will be required for finalist(s) under consideration for this position.----Equal Opportunity Employer:The University of Texas at Austin, as an ,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.----Pay Transparency:The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.----Employment Eligibility Verification:If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.----E-Verify:The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:
      • [PDF]
      • [PDF]
      • [PDF]
      • [PDF]----Compliance:Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in .The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.

Keywords: University of Texas at Austin, Austin , Executive Director of Marketing and Brand Strategy, Executive , Austin, Texas