Senior Product Marketing Manager

Company: ActivTrak
Location: Austin
Posted on: February 9, 2025

Job Description:

What you will doAs Senior Product Marketing Manager at ActivTrak, you will play a pivotal role in shaping and executing our go-to-market strategy for our software solutions. This position requires a strategic thinker who can translate complex technical capabilities into compelling value propositions that resonate with our target audience. You will be the bridge between our product team and our customer-facing teams, ensuring our messaging effectively communicates our value proposition and differentiators in the market.Key ResponsibilitiesStrategic Planning and Execution

• Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks
• Generate ideas for campaigns and feature development based on customer needs and level of feature interest/impact and new feature capabilities
• Assist with the execution of marketing campaigns
• Own the competitive intelligence program, maintaining deep knowledge of market trends and competitor movementsCustomer and Market Intelligence
  • Develop a deep understanding of customer pain points and needs through:
    • Regular review and analysis of prospect calls
    • Conducting win/loss analysis interviews
    • Direct customer interviews to understand product value perception
    • Analyze and synthesize patterns in customer interactions to inform product positioning and marketing strategies
    • Lead market research initiatives to identify emerging trends and opportunitiesSales and Customer Success Enablement
      • Create and maintain comprehensive sales enablement materials including product training, battle cards, and competitive analysis
      • Partner with sales and customer success teams to develop tools and resources that drive customer engagement and conversion
      • Deliver training sessions to internal teams on new products, features, and competitive positioningPerformance Analysis and Reporting
        • Establish and track key performance metrics for product marketing initiatives
        • Provide regular reports and insights to executive leadership on marketing effectiveness and market dynamics
        • Make data-driven recommendations for optimizing marketing strategies and tacticsYour experienceRequired Experience
          • 7+ years of product marketing experience, preferably in B2B SaaS
          • Proven track record of successful product launches and go-to-market strategies
          • Experience in developing and executing comprehensive marketing campaigns
          • Strong background in sales enablement and customer success support
          • Excellence in written and verbal communication
          • Demonstrated ability to analyze data and derive actionable insightsPreferred Qualifications
            • Experience in workforce analytics, productivity software, or related industries
            • Experience with product marketing in high-growth SaaS companies
            • Understanding of workforce productivity trends and digital transformationWork environment
              • Position is remote within US
              • Minimal travel
              • Limited physical demandsThis is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company. If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you!
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Keywords: ActivTrak, Austin , Senior Product Marketing Manager, Executive , Austin, Texas