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Director of Patient Acquisition

Company: VirtualVocations
Location: Austin
Posted on: February 18, 2025

Job Description:

A company is looking for a Director of Patient Acquisition to drive patient acquisition through a strategic omni-channel approach.
Key Responsibilities

Develop and execute B2B2C and DTC growth strategies to achieve patient acquisition targets
Analyze Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) to optimize the marketing mix
Identify and resolve pain points in the patient enrollment journey while ensuring alignment between teams

Required Qualifications

2+ years of experience in a growth-focused position, preferably in the Healthcare industry
Ability to develop and execute effective marketing plans
Expertise in online channels, including social media and email marketing
Experience managing customer relationships and leveraging CRM tools
Ability to track performance metrics and measure marketing effectiveness

Keywords: VirtualVocations, Austin , Director of Patient Acquisition, Executive , Austin, Texas

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