Senior Product Marketing Manager

Company: Tbwa Chiat/Day Inc
Location: Austin
Posted on: February 18, 2025

Job Description:

At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process. Our SMB and Enterprise products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared digital closing platform, providing greater clarity and transparency to real estate transactions. Today, through our business customers across the country, millions of consumers use Qualia to close on homes every year.WHAT YOU'LL WORK ONQualia is looking for an experienced Senior Product Marketing Manager to lead the go-to-market strategy for two of our growing product lines, Shield and Connect. As a key member of the Product Marketing team, this individual will manage go-to-market initiatives, lead product/feature launches and integrated campaigns, develop messaging and positioning, support sales enablement and produce content such as product collateral, videos, and customer case studies. This highly collaborative role partners closely with many cross-functional teams included but not limited to Product, Sales, Marketing, and Customer Success.RESPONSIBILITIES

• Create and execute comprehensive go-to-market strategies for new product launches, feature releases and integrated marketing campaigns.
• Produce compelling value propositions and messaging that differentiate our products in the market and resonate with our target audiences.
• Develop high-quality content including product decks, videos, customer case studies, webinars, and more that highlights the benefits and differentiators of Shield and Connect.
• Partner with sales teams to develop effective tools, training and content that empowers them to communicate the value of Shield and Connect to prospects and customers. Create and deliver presentations, sales collateral and case studies that show customer success.
• Gather customer feedback to iterate on product messaging and positioning. Work closely with Customer Success to understand customer pain points and advocate for them internally.
• Work closely with Product, Marketing, Sales, Customer Success and other teams to ensure alignment on messaging, campaigns and overall marketing strategy.YOUR BACKGROUND THAT LIKELY MAKES YOU A MATCH
  • Minimum of 5-7 years of product marketing experience, preferable within B2B SaaS.
  • Proven experience in go-to-market planning, product launch execution and creating compelling content.
  • Exceptional verbal and written communication skills with an ability to translate concepts into clear, compelling messaging and positioning.
  • Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority.
  • Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills.
  • Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset.
  • Experience with fintech and/or the title industry is a plus.
  • While this role is based in Austin, Texas, we're open to exploring remote possibilities for qualified candidates.WHY QUALIAQualia is made up of incredibly bright, mission-driven coworkers who are passionate about using technology to solve real-world problems---and we're growing quickly. In order to continue building an engaging and dynamic organization, we're committed to giving everyone the support they need to do great work.Our benefits package is designed to allow our team members to be their best selves, both in and out of the workplace. In addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy. Qualia offers a robust online onboarding program to train new hires, biweekly all hands meetings, and a variety of internal virtual events to keep employees connected.We believe diverse perspectives and backgrounds are critical to building great technology, and our goal is to cultivate an environment where people feel equally valued and respected. Qualia is proud to be an equal-opportunity workplace, and we welcome applicants from all backgrounds regardless of race, color, ancestry, religion, gender identity or expression, sexual orientation, marital status, age, citizenship, socioeconomic status, disability, or veteran status.Apply for this job* indicates a required fieldFirst Name *Last Name *Email *Phone *Location (City) *Resume/CV *Are you legally authorized to work in the U.S.? * Select...Will you now or in the future require visa sponsorship for employment? * Select...If you provided a phone number, do you consent to receiving follow-up communication via text message (or SMS message) regarding your application status? * Select...If yes, you can always opt-out by replying STOP.LinkedIn ProfileHow did you hear about this job?
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Keywords: Tbwa Chiat/Day Inc, Austin , Senior Product Marketing Manager, Advertising , Austin, Texas