Director, Product Management (Hybrid)

Company: Weedmaps
Location: Austin
Posted on: March 25, 2025

Job Description:

Director, Product Management (Hybrid - 3 to 4 days onsite per week)Overview:As a Director of Product Management at Weedmaps, you will have an important role with responsibility for leading several product lines, execution and cross functional alignment for successful delivery of your team's product roadmap and revenue goals. You will lead a team of product professionals responsible for key areas of our marketplace offerings. You'll partner with other leaders to translate product vision into strategic and technological business decisions. You'll drive accountability and metrics ownership to translate strategy into results.As a product leader, you will lead efforts to make it easier for our shoppers to learn about cannabis, engage with brands, find dispensaries and delivery services, and order products online. Your team will create new solutions, and part of your role is to help your team innovate to create amazing products that deliver an amazing consumer experience and business results for Weedmaps and our customers.A bit about you: you are passionate about the Cannabis economy, marketplaces, and advertising products, with a deep understanding of the mobile commerce landscape, from user acquisition through discovery and order flows. Ideally, you have experience in multi-sided marketplaces. You're an expert at discovering user needs and pain points and working with cross-functional partners to simplify complex problems and ship elegant solutions. You have proven experience in strategic thinking and methodical execution when launching products at scale. You are experienced in building best-in-class solutions for high-traffic online products. You have started businesses or product lines as well as grown them.You are also an experienced people manager who is focused on mentoring product managers, understands how to manage teams, and is capable of managing matrixed organizations. You are strategic, creative, data-driven, and able to focus on quick wins as well as long-term projects/deliverables and developing and refining KPIs.You should be the type of product leader who enjoys working with other groups such as analytics, design, marketing, and sales. You are passionate about building a great partnership with your sales, marketing, and other go-to-market partners.The impact you'll make:

• Command a product department to innovate, drive revenue, and maximize user retention across our entire product portfolio.
• Partner with leaders across the company to maintain a holistic product roadmap on an ongoing basis.
• Have a deep and holistic understanding of how products are developed inclusive of all stakeholders (data, marketing, etc).
• Study cannabis industry trends, competition, stakeholder feedback, and analytics to make well-informed product decisions.
• Maintain a deep understanding of our customers and their needs.
• Maintain a deep understanding of the competitive landscape across our entire product portfolio.
• Identify new growth business opportunities through quantitative research, UI/UX studies, and reviews of industry standard methodologies.
• Ensure that all initiatives have thorough rational documented and communicated by all product owners.
• Work closely with the Sales and Marketing teams to define business cases, requirements, and user journey maps for new and existing customer needs and revenue opportunities.
• Partner with Engineering leadership to achieve alignment and max efficiency across product and engineering teams.
• Influence quality and productivity improvements through involvement in the development of new and improved procedures, process innovations, training, and changes in corporate culture.As a leader you will:
  • Recruit, hire, grow, and retain top-performing talent.
  • Leverage KPIs for measuring team performance and deliver performance reviews for your team members.
  • Drive and champion a culture of continuous learning to improve execution and remove roadblocks.
  • Ensure all team members are highly proficient in all of our tooling (self-service analytics, feature rollout and experimentation, project management, and acceptance testing).What you've accomplished:
    • Bachelor's Degree in a relevant field or equivalent work experience.
    • 10+ years of revenue-generating product leadership experience, with a focus on marketplaces and strong user communities, with 4+ years of managing and developing leaders.
    • Experience with at least two of the three following: subscription, e-commerce, and advertising business models.
    • Experience working with engineering teams, business stakeholders managing expectations and building cross-functional alignment.
    • Experience with standard forms of product development styles (agile, waterfall).
    • Proven experience building, growing, inspiring, and retaining a collaborative and results-focused team.
    • Ability to develop KPIs for measuring team performance and deliver performance reviews for your team members.
    • Track record of success balancing e-commerce with community building.
    • Strong customer empathy and experience shaping product direction based on customer needs and revenue targets.
    • Natural curiosity and growth mindset, with an obsession for the details.
    • Effective and persuasive written and verbal communication skills.2025 Benefits for Full-Time, Regular Employees:
      • Employee - employer paid premium 100%.
      • Company contribution to a HSA when electing the High Deductible Health Plan.
      • For plans that offer coverage to your dependents, you pay a small contribution.
      • Free access to CALM app for employees and dependents.
      • Employee Training.
      • Mental Health seminars and Q&A sessions.
      • Basic Life & AD&D - employer paid 1x salary up to $250,000.
      • 401(k) Retirement Plan (with employer match contribution).
      • Generous PTO, Paid Sick Leave, and Company Holidays.
      • Supplemental, voluntary benefits.
      • Student Loan Repayment/529 Education Savings - including a company contribution.
      • FSA (Medical, Dependent, Transit, and Parking).
      • Voluntary Life and AD&D Insurance.
      • Critical Illness Insurance.
      • Short- and Long-term Disability Insurance.
      • Pet Insurance.
      • Family planning/fertility.
      • Identity theft protection.
      • Legal access to a network of attorneys.
      • Paid parental leave.Why Work at Weedmaps?
        • You get to work at the leading technology company in the cannabis industry.
        • You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis.
        • You get an opportunity to shape the future of the cannabis industry.
        • You get to work on challenging issues in a collaborative environment that encourages you to do your best.
        • You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
        • Generous PTO and company holidays.
        • Numerous opportunities and tools to learn and grow your professional skills.
        • Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.
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Keywords: Weedmaps, Austin , Director, Product Management (Hybrid), Executive , Austin, Texas